Strategic marketing management : eeting the global marketing challenge /
This book is about: An introduction to strategic marketing management; Achieving competitive advantage; Implementing marketing-Mix strategies; Managing marketing efforts; ...
Zapisane w:
| 1. autor: | |
|---|---|
| Kolejni autorzy: | |
| Format: | Książka |
| Język: | English |
| Wydane: |
Boston :
Houghton Mifflin,
2000.
|
| Hasła przedmiotowe: | |
| Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Streszczenie: | This book is about: An introduction to strategic marketing management; Achieving competitive advantage; Implementing marketing-Mix strategies; Managing marketing efforts; ... |
|---|---|
| Opis fizyczny: | xxiv, 474, 12 p. : col. ill. ; 25.5cm. |
| ISBN: | 039587050X |