Strategic marketing management : eeting the global marketing challenge /
This book is about: An introduction to strategic marketing management; Achieving competitive advantage; Implementing marketing-Mix strategies; Managing marketing efforts; ...
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| 格式: | 图书 |
| 语言: | English |
| 出版: |
Boston :
Houghton Mifflin,
2000.
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 总结: | This book is about: An introduction to strategic marketing management; Achieving competitive advantage; Implementing marketing-Mix strategies; Managing marketing efforts; ... |
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| 实物描述: | xxiv, 474, 12 p. : col. ill. ; 25.5cm. |
| ISBN: | 039587050X |