Strategic marketing management : eeting the global marketing challenge /
This book is about: An introduction to strategic marketing management; Achieving competitive advantage; Implementing marketing-Mix strategies; Managing marketing efforts; ...
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| Hovedforfatter: | |
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| Andre forfattere: | |
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
Boston :
Houghton Mifflin,
2000.
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| Fag: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Summary: | This book is about: An introduction to strategic marketing management; Achieving competitive advantage; Implementing marketing-Mix strategies; Managing marketing efforts; ... |
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| Fysisk beskrivelse: | xxiv, 474, 12 p. : col. ill. ; 25.5cm. |
| ISBN: | 039587050X |