Strategic marketing management : eeting the global marketing challenge /
This book is about: An introduction to strategic marketing management; Achieving competitive advantage; Implementing marketing-Mix strategies; Managing marketing efforts; ...
Gardado en:
| Autor Principal: | |
|---|---|
| Outros autores: | |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Boston :
Houghton Mifflin,
2000.
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.802 |b AN-C |
| 100 | 1 | |a Anderson, Carol H. | |
| 245 | 0 | 0 | |a Strategic marketing management : |b eeting the global marketing challenge / |c Carol H. Anderson, Julian Vincze. |
| 260 | |a Boston : |b Houghton Mifflin, |c 2000. | ||
| 300 | |a xxiv, 474, 12 p. : |b col. ill. ; |c 25.5cm. | ||
| 520 | 3 | |a This book is about: An introduction to strategic marketing management; Achieving competitive advantage; Implementing marketing-Mix strategies; Managing marketing efforts; ... | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Management. |
| 630 | 0 | 4 | |a Strategic planning. |
| 650 | 0 | 4 | |a Strategic planning. |
| 650 | 0 | 4 | |a Marketing |x Management. |
| 700 | 1 | |a Vincze, Julian W. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||