Strategic marketing management : eeting the global marketing challenge /
This book is about: An introduction to strategic marketing management; Achieving competitive advantage; Implementing marketing-Mix strategies; Managing marketing efforts; ...
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin,
2000.
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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