Strategic marketing management : eeting the global marketing challenge /

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Strategic marketing management : eeting the global marketing challenge /

This book is about: An introduction to strategic marketing management; Achieving competitive advantage; Implementing marketing-Mix strategies; Managing marketing efforts; ...

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書誌詳細
第一著者:	Anderson, Carol H.
その他の著者:	Vincze, Julian W.
フォーマット:	図書
言語:	English
出版事項:	Boston : Houghton Mifflin, 2000.
主題:	Marketing. Management. Strategic planning. Marketing > Management.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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