International dimensions of marketing /
This book is about: Marketing and international marketing; The environment of international marketing; Foreign consumers and foreign markets; International marketing research; Product strategies for World markets; International distributions decisions; ...
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Cincinnati :
South-Western College,
2000
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| Edición: | 4th ed. |
| Materias: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sumario: | This book is about: Marketing and international marketing; The environment of international marketing; Foreign consumers and foreign markets; International marketing research; Product strategies for World markets; International distributions decisions; ... |
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| Descripción Física: | xi, 211 p. : ill.; 23cm |
| ISBN: | 0324014910 |