International dimensions of marketing /

This book is about: Marketing and international marketing; The environment of international marketing; Foreign consumers and foreign markets; International marketing research; Product strategies for World markets; International distributions decisions; ...

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Hlavní autor: Russow, Lloyd C.
Další autoři: Terpstra, Vern.
Médium: Kniha
Jazyk:English
Vydáno: Cincinnati : South-Western College, 2000
Vydání:4th ed.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Popis
Shrnutí:This book is about: Marketing and international marketing; The environment of international marketing; Foreign consumers and foreign markets; International marketing research; Product strategies for World markets; International distributions decisions; ...
Fyzický popis:xi, 211 p. : ill.; 23cm
ISBN:0324014910