International dimensions of marketing /
This book is about: Marketing and international marketing; The environment of international marketing; Foreign consumers and foreign markets; International marketing research; Product strategies for World markets; International distributions decisions; ...
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Cincinnati :
South-Western College,
2000
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| Edición: | 4th ed. |
| Materias: | |
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