Consumer behaviour : a European perspective /

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Consumer behaviour : a European perspective /

This book is about: Macro-factors in consumption; Basic processes; Social processes; After-sales processes; Applications.

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Dades bibliogràfiques
Autor principal:	Antonides, Gerrit, 1951-
Altres autors:	Raaij, W. Fred van.
Format:	Llibre
Idioma:	English
Publicat:	New York : John Wiley and Sons, 1998.
Matèries:	Marketing. Economics. Consumer. Consumer behavior > Europe. Consumption (Economics) > Europe. Marketing research > Europe.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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