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Global marketing management /

Global marketing management /

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This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ...

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Detaylı Bibliyografya
Yazar: Kotabe, Masaaki.
Diğer Yazarlar: Helsen, Kristiaan.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: New York : John Wiley and Sons, 2001.
Edisyon:2nd ed.
Konular:
Business.
Management.
Enterprises.
Export marketing.
Export marketing > Management.
International business enterprises > Management.
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Diğer Bilgiler
Özet:This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ...
Fiziksel Özellikler:xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 25cm.
ISBN:0471372897

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