Global marketing management /
This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ...
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| Glavni autor: | |
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| Daljnji autori: | |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
New York :
John Wiley and Sons,
2001.
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| Izdanje: | 2nd ed. |
| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sažetak: | This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ... |
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| Opis: | xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 25cm. |
| ISBN: | 0471372897 |