Global marketing management /
This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ...
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
New York :
John Wiley and Sons,
2001.
|
| Edición: | 2nd ed. |
| Materias: | |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Sumario: | This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ... |
|---|---|
| Descripción Física: | xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 25cm. |
| ISBN: | 0471372897 |