Global marketing management /
This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ...
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
New York :
John Wiley and Sons,
2001.
|
| Edició: | 2nd ed. |
| Matèries: | |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Sumari: | This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ... |
|---|---|
| Descripció física: | xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 25cm. |
| ISBN: | 0471372897 |