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Global marketing management /

This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ...

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Detalles Bibliográficos
Autor principal: Kotabe, Masaaki.
Otros Autores: Helsen, Kristiaan.
Formato: Libro
Lenguaje:English
Publicado: New York : John Wiley and Sons, 2001.
Edición:2nd ed.
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Descripción
Sumario:This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ...
Descripción Física:xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 25cm.
ISBN:0471372897