Global marketing management /

This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ...

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Kotabe, Masaaki.
Údair Eile: Helsen, Kristiaan.
Formáid: Leabhar
Teanga:English
Foilsithe: New York : John Wiley and Sons, 2001.
Eagrán:2nd ed.
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Cur Síos
Achoimre:This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ...
Cur Síos Fisiciúil:xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 25cm.
ISBN:0471372897