Global marketing management /
This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ...
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| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
New York :
John Wiley and Sons,
2001.
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| Edizione: | 2nd ed. |
| Soggetti: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01232cam a2200397 i 4500 | ||
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| 003 | 8425 | ||
| 005 | 20030326144050.0 | ||
| 008 | 010322|2001 vm 000 eng | ||
| 020 | |a 0471372897 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.848 |b KO-M |
| 100 | 1 | |a Kotabe, Masaaki. | |
| 245 | 0 | 0 | |a Global marketing management / |c Masaaki Kotabe, Kristiaan Helsen. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b John Wiley and Sons, |c 2001. | ||
| 300 | |a xxiv, 739 p., 12 p. of plates : |b ill. (some col.), maps ; |c 25cm. | ||
| 520 | 3 | |a This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ... | |
| 630 | 0 | 4 | |a Business. |
| 630 | 0 | 4 | |a Management. |
| 630 | 0 | 4 | |a Enterprises. |
| 630 | 0 | 4 | |a Export marketing. |
| 650 | 0 | 4 | |a Export marketing |x Management. |
| 650 | 0 | 4 | |a International business enterprises |x Management. |
| 700 | 1 | |a Helsen, Kristiaan. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||