Global marketing management /
This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ...
Gardado en:
| Autor Principal: | Kotabe, Masaaki. |
|---|---|
| Outros autores: | Helsen, Kristiaan. |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
New York :
John Wiley and Sons,
2001.
|
| Edición: | 2nd ed. |
| Những chủ đề: | |
| Các nhãn: |
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