Global marketing management /

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Global marketing management /

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This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ...

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書目詳細資料
主要作者:	Kotabe, Masaaki.
其他作者:	Helsen, Kristiaan.
格式:	圖書
語言:	English
出版:	New York : John Wiley and Sons, 2001.
版:	2nd ed.
主題:	Business. Management. Enterprises. Export marketing. Export marketing > Management. International business enterprises > Management.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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