Global marketing management /
This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ...
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| Main Author: | Kotabe, Masaaki. |
|---|---|
| Other Authors: | Helsen, Kristiaan. |
| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley and Sons,
2001.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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