Global marketing management /

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Global marketing management /

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This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ...

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Dades bibliogràfiques
Autor principal:	Kotabe, Masaaki.
Altres autors:	Helsen, Kristiaan.
Format:	Llibre
Idioma:	English
Publicat:	New York : John Wiley and Sons, 2001.
Edició:	2nd ed.
Matèries:	Business. Management. Enterprises. Export marketing. Export marketing > Management. International business enterprises > Management.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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