Global marketing management /
This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ...
Wedi'i Gadw mewn:
| Prif Awdur: | Kotabe, Masaaki. |
|---|---|
| Awduron Eraill: | Helsen, Kristiaan. |
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
New York :
John Wiley and Sons,
2001.
|
| Rhifyn: | 2nd ed. |
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
Eitemau Tebyg
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Global marketing management /
gan: Kotabe, Masaaki.
Cyhoeddwyd: (1998) -
Global marketing management
gan: Kotabe, Masaaki
Cyhoeddwyd: (2004) -
International marketing strategy : contemporary readings /
gan: Doole, Isobel.
Cyhoeddwyd: (1997) -
Global marketing : foreign entry, local marketing, and global management /
gan: Johansson, Johny K.
Cyhoeddwyd: (1997) -
International marketing
gan: Cateora, Philip R.
Cyhoeddwyd: (2007)


