Marketing communications : principles and practice /
This book is about: The role and function of marketing communications in organizations; The evolution of marketing and marketing communications; Planning the marketing communications process; The organizational context of marketing communication; ...
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London :
International Thomson Business Press,
1999.
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| Schlagworte: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Zusammenfassung: | This book is about: The role and function of marketing communications in organizations; The evolution of marketing and marketing communications; Planning the marketing communications process; The organizational context of marketing communication; ... |
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| Beschreibung: | ix, 534 p. : ill. ; 24.5cm. |
| ISBN: | 1861521960 |