Marketing communications : principles and practice /
This book is about: The role and function of marketing communications in organizations; The evolution of marketing and marketing communications; Planning the marketing communications process; The organizational context of marketing communication; ...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
London :
International Thomson Business Press,
1999.
|
| Soggetti: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Riassunto: | This book is about: The role and function of marketing communications in organizations; The evolution of marketing and marketing communications; Planning the marketing communications process; The organizational context of marketing communication; ... |
|---|---|
| Descrizione fisica: | ix, 534 p. : ill. ; 24.5cm. |
| ISBN: | 1861521960 |