Marketing communications : principles and practice /
This book is about: The role and function of marketing communications in organizations; The evolution of marketing and marketing communications; Planning the marketing communications process; The organizational context of marketing communication; ...
Gardado en:
| Autor Principal: | Kitchen, Philip J. |
|---|---|
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
London :
International Thomson Business Press,
1999.
|
| Những chủ đề: | |
| Các nhãn: |
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