Marketing communications : principles and practice /
This book is about: The role and function of marketing communications in organizations; The evolution of marketing and marketing communications; Planning the marketing communications process; The organizational context of marketing communication; ...
Zapisane w:
| 1. autor: | |
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| Format: | Książka |
| Język: | English |
| Wydane: |
London :
International Thomson Business Press,
1999.
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| Hasła przedmiotowe: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 100 | 1 | |a Kitchen, Philip J. | |
| 245 | 0 | 0 | |a Marketing communications : |b principles and practice / |c Philip J. Kitchen. |
| 260 | |a London : |b International Thomson Business Press, |c 1999. | ||
| 300 | |a ix, 534 p. : |b ill. ; |c 24.5cm. | ||
| 520 | 3 | |a This book is about: The role and function of marketing communications in organizations; The evolution of marketing and marketing communications; Planning the marketing communications process; The organizational context of marketing communication; ... | |
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| 630 | 0 | 4 | |a Management. |
| 650 | 0 | 4 | |a Communication in marketing. |
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| TYP | |a Monograph | ||
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| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||