International marketing strategy : contemporary readings /

International marketing strategy : contemporary readings /

This book is divided into three parts: Analysis; Development; and Implementation about International marketing strategy.

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Bibliografiske detaljer
Hovedforfatter: Doole, Isobel.
Andre forfattere: Lowe, Robin.
Format: Bog
Sprog:English
Udgivet: London : International Thomson Business Press, 1997.
Fag:
Business.
Management.
Enterprises.
Export marketing.
Export marketing > Management.
International business enterprises > Management.
Strategic planning.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Beskrivelse
Summary:This book is divided into three parts: Analysis; Development; and Implementation about International marketing strategy.
Fysisk beskrivelse:xv, 400 p. ; 23.5cm.
ISBN:1861522339

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