International marketing strategy : contemporary readings /

International marketing strategy : contemporary readings /

This book is divided into three parts: Analysis; Development; and Implementation about International marketing strategy.

Guardat en:
Dades bibliogràfiques
Autor principal: Doole, Isobel.
Altres autors: Lowe, Robin.
Format: Llibre
Idioma:English
Publicat: London : International Thomson Business Press, 1997.
Matèries:
Business.
Management.
Enterprises.
Export marketing.
Export marketing > Management.
International business enterprises > Management.
Strategic planning.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Descripció
Sumari:This book is divided into three parts: Analysis; Development; and Implementation about International marketing strategy.
Descripció física:xv, 400 p. ; 23.5cm.
ISBN:1861522339

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