International marketing strategy : contemporary readings /
This book is divided into three parts: Analysis; Development; and Implementation about International marketing strategy.
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| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
London :
International Thomson Business Press,
1997.
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Izvleček: | This book is divided into three parts: Analysis; Development; and Implementation about International marketing strategy. |
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| Fizični opis: | xv, 400 p. ; 23.5cm. |
| ISBN: | 1861522339 |


