International marketing strategy : contemporary readings /
This book is divided into three parts: Analysis; Development; and Implementation about International marketing strategy.
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| Main Author: | Doole, Isobel. |
|---|---|
| Other Authors: | Lowe, Robin. |
| Format: | Book |
| Language: | English |
| Published: |
London :
International Thomson Business Press,
1997.
|
| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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