International marketing strategy : contemporary readings /

This book is divided into three parts: Analysis; Development; and Implementation about International marketing strategy.

Guardado en:
Detalles Bibliográficos
Autor principal: Doole, Isobel.
Otros Autores: Lowe, Robin.
Formato: Libro
Lenguaje:English
Publicado: London : International Thomson Business Press, 1997.
Materias:
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
LEADER 01198cam a2200397 i 4500
001 000049478
003 9227
005 20051111143706.0
008 010322b1997 vm 000 eng
020 |a 1861522339 
040 |a IRC  |c IRC  |d IRC 
041 0 |a eng 
082 1 4 |a 658.848  |b DO-I 
100 1 |a Doole, Isobel. 
245 0 0 |a International marketing strategy :  |b contemporary readings /  |c Isobel Doole and Robin Lowe. 
260 |a London :  |b International Thomson Business Press,  |c 1997. 
300 |a xv, 400 p. ;  |c 23.5cm. 
520 3 |a This book is divided into three parts: Analysis; Development; and Implementation about International marketing strategy. 
630 0 4 |a Business. 
630 0 4 |a Management. 
630 0 4 |a Enterprises. 
630 0 4 |a Export marketing. 
650 0 4 |a Export marketing  |x Management. 
650 0 4 |a International business enterprises  |x Management. 
650 0 4 |a Strategic planning. 
700 1 |a Lowe, Robin. 
OWN |a DUT 
999 |a From the UDN01 
TYP |a Monograph 
TYP |a Printed language 
980 |a Mạng thư viện Đại học Đà Nẵng