eBrands : building an Internet business at breakneck speed /

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eBrands : building an Internet business at breakneck speed /

iVillage. CDNOW. Barnesandnoble.com. Yahoo! Fogdog sports. Onsale.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Carpenter, Phil, 1967-
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Boston : Harvard Business School Press ; McGraw-Hill, 2000.
Pynciau:	Internet. Business. Electronic commerce. Internet (Computer network) Business names. Brand name products.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Eitemau Tebyg

Branding @ the digital age /
Cyhoeddwyd: (2001)

The 11 immutable laws of Internet branding /
gan: Ries, Laura.
Cyhoeddwyd: (2000)

Asian brand strategy :
gan: Roll, Martin
Cyhoeddwyd: (2006)

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2001)

The brand marketing book : creating, managing, and extending the value of your brand /
gan: Marconi, Joe.
Cyhoeddwyd: (2000)

Hoàn thiện thương hiệu cá nhân
Cyhoeddwyd: (2006)

Brand positioning :
gan: Sengupta, Subroto
Cyhoeddwyd: (2005)

Strategic brand management : Building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

Strategic brand management building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2008)

Designing brand experiences
gan: Landa, Robin
Cyhoeddwyd: (2006)

Living Brands :
gan: Nadeau, Raymond
Cyhoeddwyd: (2007)

Building brand identity : a strategy for success in a hostile marketplace /
gan: Upshaw, Lynn B.
Cyhoeddwyd: (1995)

FCB-Ulka brand building advertising : concepts and cases /
gan: Parameswaran, M. G.
Cyhoeddwyd: (2001)

E-commerce : business on the Internet /
gan: McLaren, Constance H.
Cyhoeddwyd: (2000)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
gan: Temporal, Paul
Cyhoeddwyd: (2007)

Sonic branding :
gan: Jackson, Daniel M.
Cyhoeddwyd: (2003)

Định vị thương hiệu =
gan: Trout, Jack
Cyhoeddwyd: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
gan: Haig, Matt
Cyhoeddwyd: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
gan: Haig, Matt
Cyhoeddwyd: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
gan: Ries, Al
Cyhoeddwyd: (2004)

Đặt tên cho thương hiệu :
gan: Tai, Jacky
Cyhoeddwyd: (2010)

Global brands: The evolution of multinationals in alcoholic beverages
gan: Lopes, Teresa da Silva
Cyhoeddwyd: (2013)

Sell the brand first
gan: Stiff, Dan
Cyhoeddwyd: (2006)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
gan: Ries, Al
Cyhoeddwyd: (2010)

Branding 4.0
gan: Isarabhkdee, Piyachart
Cyhoeddwyd: (2017)

Internet business models and strategies :
gan: Afuah, Allan
Cyhoeddwyd: (2001)

Internet business models and strategies : text and cases /
gan: Afuah, Allan.
Cyhoeddwyd: (2001)

Định vị :
gan: Ries, Al
Cyhoeddwyd: (2004)

Định vị: Trận chiến về trí lực ngày nay
gan: Al Ries
Cyhoeddwyd: (2004)

Xây dựng thương hiệu du lịch cho thành phố
gan: Nguyễn, Văn Dung
Cyhoeddwyd: (2009)

Building strong brands
gan: Aaker, David A.
Cyhoeddwyd: (1996)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
gan: Al Ries
Cyhoeddwyd: (2003)

Xây dựng và phát triển thương hiệu
Cyhoeddwyd: (2005)

Xây dựng thương hiệu mạnh và thành công
gan: Gregry, James R.
Cyhoeddwyd: (2004)

Xây dựng và phát triển thương hiệu
gan: Vũ, Chí Lộc
Cyhoeddwyd: (2007)

Transforming your business into a brand :
gan: Tai, Jacky
Cyhoeddwyd: (2007)

E - commerce
gan: McLaren, Constance H
Cyhoeddwyd: (2000)

International marketing relationships /
gan: Bridgewater, Susan.
Cyhoeddwyd: (2002)

Managing brand equity capitalizing on the value of a brand name
gan: Aaker, David A.
Cyhoeddwyd: (1991)

Khác biệt hay là chết
gan: Jack Trout
Cyhoeddwyd: (2004)