eBrands : building an Internet business at breakneck speed /

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eBrands : building an Internet business at breakneck speed /

iVillage. CDNOW. Barnesandnoble.com. Yahoo! Fogdog sports. Onsale.

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Bibliografiske detaljer
Hovedforfatter:	Carpenter, Phil, 1967-
Format:	Bog
Sprog:	English
Udgivet:	Boston : Harvard Business School Press ; McGraw-Hill, 2000.
Fag:	Internet. Business. Electronic commerce. Internet (Computer network) Business names. Brand name products.
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Lignende værker

Branding @ the digital age /
Udgivet: (2001)

The 11 immutable laws of Internet branding /
af: Ries, Laura.
Udgivet: (2000)

Asian brand strategy :
af: Roll, Martin
Udgivet: (2006)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2001)

The brand marketing book : creating, managing, and extending the value of your brand /
af: Marconi, Joe.
Udgivet: (2000)

Hoàn thiện thương hiệu cá nhân
Udgivet: (2006)

Brand positioning :
af: Sengupta, Subroto
Udgivet: (2005)

Strategic brand management : Building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2013)

Strategic brand management building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2008)

Designing brand experiences
af: Landa, Robin
Udgivet: (2006)

Living Brands :
af: Nadeau, Raymond
Udgivet: (2007)

Building brand identity : a strategy for success in a hostile marketplace /
af: Upshaw, Lynn B.
Udgivet: (1995)

FCB-Ulka brand building advertising : concepts and cases /
af: Parameswaran, M. G.
Udgivet: (2001)

E-commerce : business on the Internet /
af: McLaren, Constance H.
Udgivet: (2000)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
af: Temporal, Paul
Udgivet: (2007)

Sonic branding :
af: Jackson, Daniel M.
Udgivet: (2003)

Định vị thương hiệu =
af: Trout, Jack
Udgivet: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
af: Haig, Matt
Udgivet: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
af: Haig, Matt
Udgivet: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
af: Ries, Al
Udgivet: (2004)

Đặt tên cho thương hiệu :
af: Tai, Jacky
Udgivet: (2010)

Global brands: The evolution of multinationals in alcoholic beverages
af: Lopes, Teresa da Silva
Udgivet: (2013)

Sell the brand first
af: Stiff, Dan
Udgivet: (2006)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
af: Ries, Al
Udgivet: (2010)

Branding 4.0
af: Isarabhkdee, Piyachart
Udgivet: (2017)

Internet business models and strategies :
af: Afuah, Allan
Udgivet: (2001)

Internet business models and strategies : text and cases /
af: Afuah, Allan.
Udgivet: (2001)

Định vị :
af: Ries, Al
Udgivet: (2004)

Định vị: Trận chiến về trí lực ngày nay
af: Al Ries
Udgivet: (2004)

Xây dựng thương hiệu du lịch cho thành phố
af: Nguyễn, Văn Dung
Udgivet: (2009)

Building strong brands
af: Aaker, David A.
Udgivet: (1996)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
af: Al Ries
Udgivet: (2003)

Xây dựng và phát triển thương hiệu
Udgivet: (2005)

Xây dựng thương hiệu mạnh và thành công
af: Gregry, James R.
Udgivet: (2004)

Xây dựng và phát triển thương hiệu
af: Vũ, Chí Lộc
Udgivet: (2007)

Transforming your business into a brand :
af: Tai, Jacky
Udgivet: (2007)

E - commerce
af: McLaren, Constance H
Udgivet: (2000)

International marketing relationships /
af: Bridgewater, Susan.
Udgivet: (2002)

Managing brand equity capitalizing on the value of a brand name
af: Aaker, David A.
Udgivet: (1991)

Khác biệt hay là chết
af: Jack Trout
Udgivet: (2004)