eBrands : building an Internet business at breakneck speed /

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eBrands : building an Internet business at breakneck speed /

iVillage. CDNOW. Barnesandnoble.com. Yahoo! Fogdog sports. Onsale.

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Carpenter, Phil, 1967-
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	Boston : Harvard Business School Press ; McGraw-Hill, 2000.
Θέματα:	Internet. Business. Electronic commerce. Internet (Computer network) Business names. Brand name products.
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Παρόμοια τεκμήρια

Branding @ the digital age /
Έκδοση: (2001)

The 11 immutable laws of Internet branding /
ανά: Ries, Laura.
Έκδοση: (2000)

Asian brand strategy :
ανά: Roll, Martin
Έκδοση: (2006)

Branding across borders : a guide to global brand marketing /
ανά: Gregory, James R.
Έκδοση: (2001)

The brand marketing book : creating, managing, and extending the value of your brand /
ανά: Marconi, Joe.
Έκδοση: (2000)

Hoàn thiện thương hiệu cá nhân
Έκδοση: (2006)

Brand positioning :
ανά: Sengupta, Subroto
Έκδοση: (2005)

Strategic brand management : Building, measuring, and managing brand equity
ανά: Keller, Kevin Lane
Έκδοση: (2013)

Strategic brand management building, measuring, and managing brand equity
ανά: Keller, Kevin Lane
Έκδοση: (2008)

Designing brand experiences
ανά: Landa, Robin
Έκδοση: (2006)

Living Brands :
ανά: Nadeau, Raymond
Έκδοση: (2007)

Building brand identity : a strategy for success in a hostile marketplace /
ανά: Upshaw, Lynn B.
Έκδοση: (1995)

FCB-Ulka brand building advertising : concepts and cases /
ανά: Parameswaran, M. G.
Έκδοση: (2001)

E-commerce : business on the Internet /
ανά: McLaren, Constance H.
Έκδοση: (2000)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
ανά: Temporal, Paul
Έκδοση: (2007)

Sonic branding :
ανά: Jackson, Daniel M.
Έκδοση: (2003)

Định vị thương hiệu =
ανά: Trout, Jack
Έκδοση: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
ανά: Haig, Matt
Έκδοση: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
ανά: Haig, Matt
Έκδοση: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
ανά: Ries, Al
Έκδοση: (2004)

Đặt tên cho thương hiệu :
ανά: Tai, Jacky
Έκδοση: (2010)

Global brands: The evolution of multinationals in alcoholic beverages
ανά: Lopes, Teresa da Silva
Έκδοση: (2013)

Sell the brand first
ανά: Stiff, Dan
Έκδοση: (2006)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
ανά: Ries, Al
Έκδοση: (2010)

Branding 4.0
ανά: Isarabhkdee, Piyachart
Έκδοση: (2017)

Internet business models and strategies :
ανά: Afuah, Allan
Έκδοση: (2001)

Internet business models and strategies : text and cases /
ανά: Afuah, Allan.
Έκδοση: (2001)

Định vị :
ανά: Ries, Al
Έκδοση: (2004)

Định vị: Trận chiến về trí lực ngày nay
ανά: Al Ries
Έκδοση: (2004)

Xây dựng thương hiệu du lịch cho thành phố
ανά: Nguyễn, Văn Dung
Έκδοση: (2009)

Building strong brands
ανά: Aaker, David A.
Έκδοση: (1996)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
ανά: Al Ries
Έκδοση: (2003)

Xây dựng và phát triển thương hiệu
Έκδοση: (2005)

Xây dựng thương hiệu mạnh và thành công
ανά: Gregry, James R.
Έκδοση: (2004)

Xây dựng và phát triển thương hiệu
ανά: Vũ, Chí Lộc
Έκδοση: (2007)

Transforming your business into a brand :
ανά: Tai, Jacky
Έκδοση: (2007)

E - commerce
ανά: McLaren, Constance H
Έκδοση: (2000)

International marketing relationships /
ανά: Bridgewater, Susan.
Έκδοση: (2002)

Managing brand equity capitalizing on the value of a brand name
ανά: Aaker, David A.
Έκδοση: (1991)

Khác biệt hay là chết
ανά: Jack Trout
Έκδοση: (2004)