Sales management : concepts and cases /
Sales management functions and strategies: introduction to selling and sales management; strategic planning and budgeting. Developing the selling function: personal selling; account relationship management; territory management; sales ethics. Sales goals and structure: estimating potentials and fore...
Сохранить в:
| Главный автор: | |
|---|---|
| Другие авторы: | , |
| Формат: | |
| Язык: | English |
| Опубликовано: |
Chichester :
John Wiley and Sons,
2000.
|
| Редактирование: | 7th ed. |
| Предметы: | |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Итог: | Sales management functions and strategies: introduction to selling and sales management; strategic planning and budgeting. Developing the selling function: personal selling; account relationship management; territory management; sales ethics. Sales goals and structure: estimating potentials and forecasting sales; organization; territory design. Building a sales program: recruiting and selecting personnel; sales training; leadership; motivating sales training... |
|---|---|
| Объем: | 585 p. ; 26cm. |
| ISBN: | 0471388807 |