Sales management : concepts and cases /
Sales management functions and strategies: introduction to selling and sales management; strategic planning and budgeting. Developing the selling function: personal selling; account relationship management; territory management; sales ethics. Sales goals and structure: estimating potentials and fore...
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Andere auteurs: | , |
| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Chichester :
John Wiley and Sons,
2000.
|
| Editie: | 7th ed. |
| Onderwerpen: | |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Samenvatting: | Sales management functions and strategies: introduction to selling and sales management; strategic planning and budgeting. Developing the selling function: personal selling; account relationship management; territory management; sales ethics. Sales goals and structure: estimating potentials and forecasting sales; organization; territory design. Building a sales program: recruiting and selecting personnel; sales training; leadership; motivating sales training... |
|---|---|
| Fysieke beschrijving: | 585 p. ; 26cm. |
| ISBN: | 0471388807 |