Sales management : concepts and cases /
Sales management functions and strategies: introduction to selling and sales management; strategic planning and budgeting. Developing the selling function: personal selling; account relationship management; territory management; sales ethics. Sales goals and structure: estimating potentials and fore...
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | , |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Chichester :
John Wiley and Sons,
2000.
|
| Edició: | 7th ed. |
| Matèries: | |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Sumari: | Sales management functions and strategies: introduction to selling and sales management; strategic planning and budgeting. Developing the selling function: personal selling; account relationship management; territory management; sales ethics. Sales goals and structure: estimating potentials and forecasting sales; organization; territory design. Building a sales program: recruiting and selecting personnel; sales training; leadership; motivating sales training... |
|---|---|
| Descripció física: | 585 p. ; 26cm. |
| ISBN: | 0471388807 |