Sales management : concepts and cases /

Sales management functions and strategies: introduction to selling and sales management; strategic planning and budgeting. Developing the selling function: personal selling; account relationship management; territory management; sales ethics. Sales goals and structure: estimating potentials and fore...

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Bibliografski detalji
Glavni autor:	Dalrymple, Douglas J.
Daljnji autori:	Cron, William., Decarlo, Thomas.
Format:	Knjiga
Jezik:	English
Izdano:	Chichester : John Wiley and Sons, 2000.
Izdanje:	7th ed.
Teme:	Management. Sales management. Sales management > Case studies.
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