Sales management : concepts and cases /

Sales management functions and strategies: introduction to selling and sales management; strategic planning and budgeting. Developing the selling function: personal selling; account relationship management; territory management; sales ethics. Sales goals and structure: estimating potentials and fore...

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Detalles Bibliográficos
Autor Principal:	Dalrymple, Douglas J.
Outros autores:	Cron, William., Decarlo, Thomas.
Formato:	Libro
Idioma:	English
Publicado:	Chichester : John Wiley and Sons, 2000.
Edición:	7th ed.
Những chủ đề:	Management. Sales management. Sales management > Case studies.
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