Sales management : concepts and cases /

Sales management functions and strategies: introduction to selling and sales management; strategic planning and budgeting. Developing the selling function: personal selling; account relationship management; territory management; sales ethics. Sales goals and structure: estimating potentials and fore...

Full description

Saved in:

Bibliographic Details
Main Author:	Dalrymple, Douglas J.
Other Authors:	Cron, William., Decarlo, Thomas.
Format:	Book
Language:	English
Published:	Chichester : John Wiley and Sons, 2000.
Edition:	7th ed.
Subjects:	Management. Sales management. Sales management > Case studies.
Tags:	Add Tag No Tags, Be the first to tag this record!