Sales management : concepts and cases /

Sales management functions and strategies: introduction to selling and sales management; strategic planning and budgeting. Developing the selling function: personal selling; account relationship management; territory management; sales ethics. Sales goals and structure: estimating potentials and fore...

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书目详细资料
主要作者:	Dalrymple, Douglas J.
其他作者:	Cron, William., Decarlo, Thomas.
格式:	图书
语言:	English
出版:	Chichester : John Wiley and Sons, 2000.
版:	7th ed.
主题:	Management. Sales management. Sales management > Case studies.
标签:	添加标签没有标签, 成为第一个标记此记录!