Sales management : concepts and cases /
Sales management functions and strategies: introduction to selling and sales management; strategic planning and budgeting. Developing the selling function: personal selling; account relationship management; territory management; sales ethics. Sales goals and structure: estimating potentials and fore...
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| Další autoři: | , |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Chichester :
John Wiley and Sons,
2000.
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| Vydání: | 7th ed. |
| Témata: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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