Sales management : concepts and cases /

Sales management functions and strategies: introduction to selling and sales management; strategic planning and budgeting. Developing the selling function: personal selling; account relationship management; territory management; sales ethics. Sales goals and structure: estimating potentials and fore...

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Bibliografski detalji
Glavni autor: Dalrymple, Douglas J.
Daljnji autori: Cron, William., Decarlo, Thomas.
Format: Knjiga
Jezik:English
Izdano: Chichester : John Wiley and Sons, 2000.
Izdanje:7th ed.
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520 3 |a Sales management functions and strategies: introduction to selling and sales management; strategic planning and budgeting. Developing the selling function: personal selling; account relationship management; territory management; sales ethics. Sales goals and structure: estimating potentials and forecasting sales; organization; territory design. Building a sales program: recruiting and selecting personnel; sales training; leadership; motivating sales training... 
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