Sales management : concepts and cases /

Sales management functions and strategies: introduction to selling and sales management; strategic planning and budgeting. Developing the selling function: personal selling; account relationship management; territory management; sales ethics. Sales goals and structure: estimating potentials and fore...

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書誌詳細
第一著者: Dalrymple, Douglas J.
その他の著者: Cron, William., Decarlo, Thomas.
フォーマット: 図書
言語:English
出版事項: Chichester : John Wiley and Sons, 2000.
版:7th ed.
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