The management of sales and customer relations /
The changing nature of sales and customer relations. Selling and negotiation. Database marketing. Customer service and relationship marketing. Managing agents and distributors. Telemarketing and trade fairs.
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| Format: | Livre |
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| Langue: | English |
| Publié: |
London ; Melbourne :
International Thomson Business Press,
1996.
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| Sujets: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Résumé: | The changing nature of sales and customer relations. Selling and negotiation. Database marketing. Customer service and relationship marketing. Managing agents and distributors. Telemarketing and trade fairs. |
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| Description matérielle: | xii, 351 p. ; 23.3cm. |
| ISBN: | 0415129745 |