The management of sales and customer relations /

The changing nature of sales and customer relations. Selling and negotiation. Database marketing. Customer service and relationship marketing. Managing agents and distributors. Telemarketing and trade fairs.

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Médium: Kniha
Jazyk:English
Vydáno: London ; Melbourne : International Thomson Business Press, 1996.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Popis
Shrnutí:The changing nature of sales and customer relations. Selling and negotiation. Database marketing. Customer service and relationship marketing. Managing agents and distributors. Telemarketing and trade fairs.
Fyzický popis:xii, 351 p. ; 23.3cm.
ISBN:0415129745