The management of sales and customer relations /

The changing nature of sales and customer relations. Selling and negotiation. Database marketing. Customer service and relationship marketing. Managing agents and distributors. Telemarketing and trade fairs.

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Detalhes bibliográficos
Formato: Livro
Idioma:English
Publicado em: London ; Melbourne : International Thomson Business Press, 1996.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
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005 20051111144309.0
008 010406b1996 vm 000 eng
020 |a 0415129745 
040 |a IRC  |c IRC  |d IRC 
041 0 |a eng 
082 1 4 |a 658.812  |b Ma-S 
245 0 4 |a The management of sales and customer relations /  |c Edited by Bob Hartley and Michael W. Starkey. 
260 |a London ; Melbourne :  |b International Thomson Business Press,  |c 1996. 
300 |a xii, 351 p. ;  |c 23.3cm. 
520 3 |a The changing nature of sales and customer relations. Selling and negotiation. Database marketing. Customer service and relationship marketing. Managing agents and distributors. Telemarketing and trade fairs. 
630 0 4 |a Management. 
630 0 4 |a Sales management. 
650 0 4 |a Sales management. 
650 0 4 |a Customer relations  |x Management. 
OWN |a DUT 
999 |a From the UDN01 
TYP |a Monograph 
TYP |a Printed language 
980 |a Mạng thư viện Đại học Đà Nẵng