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Services marketing management a strategic perspective

Services marketing management a strategic perspective

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Bibliographic Details
Main Author: Kasper, Hans.
Other Authors: Gabbott, Mark., Helsdingen, Piet van.
Format: Book
Language:English
Published: Chichester, West Sussex, England Hoboken, NJ John Wiley & Sons 2006
Edition:2d ed.
Subjects:
Customer services
Management.
Marketing
Service industries
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Institutions: Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp
Description
Item Description:Subtitle on 1999 ed.: An international perspective.
Physical Description:xvii, 554 p. 28 cm.
Bibliography:Includes bibliographical references (p. 511-542) and index.
ISBN:100470091169

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