Services marketing management a strategic perspective

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Services marketing management a strategic perspective

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Bibliografiske detaljer
Hovedforfatter:	Kasper, Hans.
Andre forfattere:	Gabbott, Mark., Helsdingen, Piet van.
Format:	Bog
Sprog:	English
Udgivet:	Chichester, West Sussex, England Hoboken, NJ John Wiley & Sons 2006
Udgivelse:	2d ed.
Fag:	Customer services Management. Marketing Service industries
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

Lignende værker

Services marketing management : an international perspective /
af: Kasper, Hans.
Udgivet: (1999)

Contemporary services marketing management : a reader /
Udgivet: (1997)

Services marketing /
af: Zeithaml, Valarie A.
Udgivet: (1996)

Services marketing /
af: Kurtz, David L., 1941-
Udgivet: (1998)

Services marketing
af: Zeithaml, Valarie A.
Udgivet: (2006)

Service management and marketing
af: Grönroos, Christian
Udgivet: (2015)

Services marketing : integrating customer focus across the firm /
af: Zeithaml, Valarie A.
Udgivet: (2006)

Services marketing : integrating customer focus across the firm /
af: Zeithaml, Valarie A.
Udgivet: (2000)

Service innovation /
Udgivet: (2016)

Interactive services marketing /
af: Fisk, Raymond P.
Udgivet: (2000)

Interactive services marketing /
af: Fisk, Raymond P.
Udgivet: (2008)

Uncommon service : how to win by putting customers at the core of your business /
af: Frei, Frances.
Udgivet: (2012)

Service Management and Marketing Principles
af: Jay, Kandampully, et al.
Udgivet: (2025)

Uncommon service
af: Frei, Frances

Services marketing :
af: Hoffman, K. Douglas
Udgivet: (2006)

Principles of services marketing
af: Palmer, Adrian
Udgivet: (2005)

Marketing plans for services : a complete guide
af: McDonald, Malcolm, et al.
Udgivet: (2015)

The world of superservice : creating profit through a passion for customer service /
af: Irons, Ken.
Udgivet: (1997)

Professional services marketing
af: Schultz, Mike
Udgivet: (2013)

Marketing in travel and tourism
af: Middleton, Victor T. C.
Udgivet: (2009)

Services marketing
af: Bateson, John E. G
Udgivet: (2011)

Customer service
af: Lucas, Robert W.
Udgivet: (2005)

Customer service secrets
af: Economy, Peter
Udgivet: (2004)

Service Systems Science
af: Kijima, Kyoichi
Udgivet: (2015)

Services marketing : Integrating customer focus across the firm
af: Zeithaml, Valarie A
Udgivet: (2016)

Services Marketing /
af: Zeithaml Valarie A
Udgivet: (2005)

Marketing management for small and medium enterprises: About customers: Gathering information on purchasing processes and trends
af: Business School of the National Economics Univ. of Hanoi
Udgivet: (2001)

Customer service : a practical approach /
af: Harris, Elaine K.
Udgivet: (2000)

Customer responsive management : the flexible advantage /
af: Davis, Frank W. 1939-
Udgivet: (1996)

Marketing the professional services firm :
af: Young, Laurie
Udgivet: (2005)

Service management: Operations, strategy, and information technology
af: James A. Fitzsimmons
Udgivet: (2001)

The dynamics of service :
Udgivet: (1995)

Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life /
af: Fragasso Phil
Udgivet: (2008)

Total customer service :
af: Davidow, William H.
Udgivet: (1989)

Services marketing : concepts, strategies, & cases /
af: Hoffman, K. Douglas,, et al.
Udgivet: (2017)

Customer service : building successful skills for the twenty-first century /
af: Lucas, Robert W.
Udgivet: (2005)

Essentials of Services Marketing (3rd Edition)
af: Jochen, Wirtz, et al.
Udgivet: (2023)

Equality in managing service delivery /
af: Collier, Rohan, 1945-
Udgivet: (1998)

Relationship marketing : bringing quality, customer service, and marketing together /
af: Christopher, Martin.
Udgivet: (1991)

Services marketing :
af: Zeithaml, Valarie A.
Udgivet: (2006)