Services marketing management a strategic perspective

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Services marketing management a strategic perspective

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Xehetasun bibliografikoak
Egile nagusia:	Kasper, Hans.
Beste egile batzuk:	Gabbott, Mark., Helsdingen, Piet van.
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	Chichester, West Sussex, England Hoboken, NJ John Wiley & Sons 2006
Edizioa:	2d ed.
Gaiak:	Customer services Management. Marketing Service industries
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

Antzeko izenburuak

Services marketing management : an international perspective /
nork: Kasper, Hans.
Argitaratua: (1999)

Contemporary services marketing management : a reader /
Argitaratua: (1997)

Services marketing /
nork: Zeithaml, Valarie A.
Argitaratua: (1996)

Services marketing /
nork: Kurtz, David L., 1941-
Argitaratua: (1998)

Services marketing
nork: Zeithaml, Valarie A.
Argitaratua: (2006)

Service management and marketing
nork: Grönroos, Christian
Argitaratua: (2015)

Services marketing : integrating customer focus across the firm /
nork: Zeithaml, Valarie A.
Argitaratua: (2006)

Services marketing : integrating customer focus across the firm /
nork: Zeithaml, Valarie A.
Argitaratua: (2000)

Service innovation /
Argitaratua: (2016)

Interactive services marketing /
nork: Fisk, Raymond P.
Argitaratua: (2000)

Interactive services marketing /
nork: Fisk, Raymond P.
Argitaratua: (2008)

Uncommon service : how to win by putting customers at the core of your business /
nork: Frei, Frances.
Argitaratua: (2012)

Service Management and Marketing Principles
nork: Jay, Kandampully, et al.
Argitaratua: (2025)

Uncommon service
nork: Frei, Frances

Services marketing :
nork: Hoffman, K. Douglas
Argitaratua: (2006)

Principles of services marketing
nork: Palmer, Adrian
Argitaratua: (2005)

Marketing plans for services : a complete guide
nork: McDonald, Malcolm, et al.
Argitaratua: (2015)

The world of superservice : creating profit through a passion for customer service /
nork: Irons, Ken.
Argitaratua: (1997)

Professional services marketing
nork: Schultz, Mike
Argitaratua: (2013)

Marketing in travel and tourism
nork: Middleton, Victor T. C.
Argitaratua: (2009)

Services marketing
nork: Bateson, John E. G
Argitaratua: (2011)

Customer service
nork: Lucas, Robert W.
Argitaratua: (2005)

Customer service secrets
nork: Economy, Peter
Argitaratua: (2004)

Service Systems Science
nork: Kijima, Kyoichi
Argitaratua: (2015)

Services marketing : Integrating customer focus across the firm
nork: Zeithaml, Valarie A
Argitaratua: (2016)

Services Marketing /
nork: Zeithaml Valarie A
Argitaratua: (2005)

Marketing management for small and medium enterprises: About customers: Gathering information on purchasing processes and trends
nork: Business School of the National Economics Univ. of Hanoi
Argitaratua: (2001)

Customer service : a practical approach /
nork: Harris, Elaine K.
Argitaratua: (2000)

Customer responsive management : the flexible advantage /
nork: Davis, Frank W. 1939-
Argitaratua: (1996)

Marketing the professional services firm :
nork: Young, Laurie
Argitaratua: (2005)

Service management: Operations, strategy, and information technology
nork: James A. Fitzsimmons
Argitaratua: (2001)

The dynamics of service :
Argitaratua: (1995)

Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life /
nork: Fragasso Phil
Argitaratua: (2008)

Total customer service :
nork: Davidow, William H.
Argitaratua: (1989)

Services marketing : concepts, strategies, & cases /
nork: Hoffman, K. Douglas,, et al.
Argitaratua: (2017)

Customer service : building successful skills for the twenty-first century /
nork: Lucas, Robert W.
Argitaratua: (2005)

Essentials of Services Marketing (3rd Edition)
nork: Jochen, Wirtz, et al.
Argitaratua: (2023)

Equality in managing service delivery /
nork: Collier, Rohan, 1945-
Argitaratua: (1998)

Relationship marketing : bringing quality, customer service, and marketing together /
nork: Christopher, Martin.
Argitaratua: (1991)

Services marketing :
nork: Zeithaml, Valarie A.
Argitaratua: (2006)