Business marketing : Connecting strategy, relationships, and learning

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Detalles Bibliográficos
Autor principal: Dwyer, F. Robert
Otros Autores: Tanner, John F.
Formato: Libro
Lenguaje:Vietnamese
Publicado: New York McGraw-Hill/Iwin 2006
Edición:3rd ed.
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