Strategic marketing management cases

Strategic marketing management cases

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies an...

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Kaydedildi:
Detaylı Bibliyografya
Yazar: Cravens, David W.
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Boston, MA. McGraw-Hill 1998
Konular:
Marketing
Case studies
Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Diğer Bilgiler
Özet:Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

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