Strategic marketing management cases
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies an...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
Boston, MA.
McGraw-Hill
1998
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| Assuntos: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00891nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_109201 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.802 | ||
| 082 | |b C898 | ||
| 100 | |a Cravens, David W. | ||
| 245 | 0 | |a Strategic marketing management cases | |
| 245 | 0 | |c David W. Cravens, Charles W. Lamb and Victoria L. Crittenden | |
| 260 | |a Boston, MA. | ||
| 260 | |b McGraw-Hill | ||
| 260 | |c 1998 | ||
| 520 | |a Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies. | ||
| 650 | |a Marketing | ||
| 650 | |x Case studies | ||
| 904 | |i Minh | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||