Strategic marketing management cases

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Strategic marketing management cases

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies an...

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Bibliografski detalji
Glavni autor:	Cravens, David W.
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Boston, MA. McGraw-Hill 1998
Teme:	Marketing Case studies
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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