Strategic marketing management cases

Mã QR

Strategic marketing management cases

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies an...

Đã lưu trong:

書目詳細資料
主要作者:	Cravens, David W.
格式:	圖書
語言:	Undetermined
出版:	Boston, MA. McGraw-Hill 1998
主題:	Marketing Case studies
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

相似書籍

Strategic marketing management cases
由: David W. Cravens
出版: (1999)

Strategic marketing
由: Cravens, David W.
出版: (2006)

Cases in strategic marketing management /
由: Vincze, Julian W.
出版: (2000)

Cases in marketing management /
由: Bernhardt, Kenneth L., 1944-
出版: (1997)

Strategic management : concepts and cases
由: David, Fred R
出版: (2015)

Cases in marketing management /
由: Bernhardt, Kenneth L., 1944-
出版: (1997)

Cases in strategic management /
由: Grigsby, David W.
出版: (1997)

Marketing management cases in Malaysia
由: Sieh Lee Mei Ling
出版: (1979)

Strategic market planning :
由: Abel, Derek F.
出版: (1979)

Cases in strategic management.
出版: (2000)

Cases in strategic management /
由: Strickland, Alonzo J.
出版: (1998)

Marketing management : cases for creative problem solving /
由: Weinstein, Laurence Martin, 1944-
出版: (2001)

Marketing management : text and cases /
由: Dalrymple, Douglas J.
出版: (2000)

Marketing management : text and cases /
由: Czinkota, Michael R.
出版: (1997)

Strategic management :
由: David, Fred R.
出版: (2007)

Cases in strategic marketing management :
由: Quelch, John A.
出版: (2001)

Business marketing management :
由: Hutt, Michael D.
出版: (2007)

Global marketing management :
由: Quelch, John A.
出版: (2006)

Fundamentals of marketing /
由: Stanton, William J.
出版: (1994)

Strategic management :
由: Pitts, Robert A.
出版: (2006)

Principles and practice of marketing
由: Jobber, David
出版: (1995)

Business marketing management : B2B /
由: Hutt, Michael D.
出版: (2010)

Cases in global marketing strategies /
由: Jeannet, Jean-Pierre.
出版: (2001)

Strategic management : an integrated approach /
由: Hill, Charles W. L.
出版: (2001)

Strategic management : a casebook in business policy and planning /
出版: (1980)

Strategic management accounting : Australasian cases /
由: Moores, Ken J.
出版: (1994)

Selected cases in strategic management
由: Certo, Samuel C.
出版: (1990)

International and global marketing : concepts and cases /
出版: (1995)

Strategic management theory : an integrated approach /
由: Hill, Charles W. L.
出版: (1998)

Global marketing management
由: WARREN J KEEGAN
出版: (2001)

Business policy and strategic management
由: Glueck, William F.
出版: (1976)

Marketing challenges : cases and exercises /
出版: (1989)

Strategic management : process, content and implementation /
由: Macmillan, Hugh, 1942-
出版: (2000)

Strategic management
由: Dess, Gregory G.
出版: (1993)

Strategic management. /
由: Miller, Alex.
出版: (1998)

Strategic marketing management : text and cases /
由: Ferrell, O. C.
出版: (1994)

Cases in financial management
由: Stretcher, Robert
出版: (2005)

MarketSim :
由: Ruffer, Rochelle L.
出版: (2005)

Cases in financial management
出版: (1997)

Strategic market management /
由: Aaker, David A.
出版: (1995)