Strategic marketing management cases

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Strategic marketing management cases

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies an...

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Библиографические подробности
Главный автор:	Cravens, David W.
Формат:	‌
Язык:	Undetermined
Опубликовано:	Boston, MA. McGraw-Hill 1998
Предметы:	Marketing Case studies
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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