Strategic marketing management cases
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies an...
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| Format: | Book |
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Boston, MA.
McGraw-Hill
1998
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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