Strategic marketing management cases

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Strategic marketing management cases

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies an...

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Đã lưu trong:

Sonraí Bibleagrafaíochta
Príomhúdar:	Cravens, David W.
Formáid:	Leabhar
Teanga:	Undetermined
Foilsithe:	Boston, MA. McGraw-Hill 1998
Ábhair:	Marketing Case studies
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Míreanna Comhchosúla

Strategic marketing management cases
le: David W. Cravens
Foilsithe: (1999)

Strategic marketing
le: Cravens, David W.
Foilsithe: (2006)

Cases in strategic marketing management /
le: Vincze, Julian W.
Foilsithe: (2000)

Cases in marketing management /
le: Bernhardt, Kenneth L., 1944-
Foilsithe: (1997)

Cases in marketing management /
le: Bernhardt, Kenneth L., 1944-
Foilsithe: (1997)

Strategic management : concepts and cases
le: David, Fred R
Foilsithe: (2015)

Cases in strategic management /
le: Grigsby, David W.
Foilsithe: (1997)

Marketing management cases in Malaysia
le: Sieh Lee Mei Ling
Foilsithe: (1979)

Strategic market planning :
le: Abel, Derek F.
Foilsithe: (1979)

Cases in strategic management.
Foilsithe: (2000)

Marketing management : cases for creative problem solving /
le: Weinstein, Laurence Martin, 1944-
Foilsithe: (2001)

Cases in strategic management /
le: Strickland, Alonzo J.
Foilsithe: (1998)

Marketing management : text and cases /
le: Czinkota, Michael R.
Foilsithe: (1997)

Marketing management : text and cases /
le: Dalrymple, Douglas J.
Foilsithe: (2000)

Strategic management :
le: David, Fred R.
Foilsithe: (2007)

Cases in strategic marketing management :
le: Quelch, John A.
Foilsithe: (2001)

Business marketing management :
le: Hutt, Michael D.
Foilsithe: (2007)

Global marketing management :
le: Quelch, John A.
Foilsithe: (2006)

Fundamentals of marketing /
le: Stanton, William J.
Foilsithe: (1994)

Principles and practice of marketing
le: Jobber, David
Foilsithe: (1995)

Strategic management :
le: Pitts, Robert A.
Foilsithe: (2006)

Business marketing management : B2B /
le: Hutt, Michael D.
Foilsithe: (2010)

Strategic management : an integrated approach /
le: Hill, Charles W. L.
Foilsithe: (2001)

Cases in global marketing strategies /
le: Jeannet, Jean-Pierre.
Foilsithe: (2001)

Strategic management : a casebook in business policy and planning /
Foilsithe: (1980)

Strategic management accounting : Australasian cases /
le: Moores, Ken J.
Foilsithe: (1994)

Selected cases in strategic management
le: Certo, Samuel C.
Foilsithe: (1990)

International and global marketing : concepts and cases /
Foilsithe: (1995)

Strategic management theory : an integrated approach /
le: Hill, Charles W. L.
Foilsithe: (1998)

Global marketing management
le: WARREN J KEEGAN
Foilsithe: (2001)

Business policy and strategic management
le: Glueck, William F.
Foilsithe: (1976)

Marketing challenges : cases and exercises /
Foilsithe: (1989)

Strategic management : process, content and implementation /
le: Macmillan, Hugh, 1942-
Foilsithe: (2000)

Strategic management
le: Dess, Gregory G.
Foilsithe: (1993)

Strategic management. /
le: Miller, Alex.
Foilsithe: (1998)

Strategic marketing management : text and cases /
le: Ferrell, O. C.
Foilsithe: (1994)

MarketSim :
le: Ruffer, Rochelle L.
Foilsithe: (2005)

Cases in financial management
le: Stretcher, Robert
Foilsithe: (2005)

Cases in financial management
Foilsithe: (1997)

Strategic market management /
le: Aaker, David A.
Foilsithe: (1995)