Strategic marketing management cases
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies an...
में बचाया:
| मुख्य लेखक: | Cravens, David W. |
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| स्वरूप: | पुस्तक |
| भाषा: | Undetermined |
| प्रकाशित: |
Boston, MA.
McGraw-Hill
1998
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| विषय: | |
| टैग : |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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समान संसाधन
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Strategic marketing management cases
द्वारा: David W. Cravens
प्रकाशित: (1999) -
Strategic marketing
द्वारा: Cravens, David W.
प्रकाशित: (2006) -
Cases in strategic marketing management /
द्वारा: Vincze, Julian W.
प्रकाशित: (2000) -
Cases in marketing management /
द्वारा: Bernhardt, Kenneth L., 1944-
प्रकाशित: (1997) -
Strategic management : concepts and cases
द्वारा: David, Fred R
प्रकाशित: (2015)