The new science of selling and persuasion : How smart companies and great salespeople sell

This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance. Based on the author's broad-based personal experience working with over 2,000 sales organizations, it combines organizational guidelines, sales management strategies, how...

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Detalles Bibliográficos
Autor principal: Brooks, William T.
Formato: Libro
Lenguaje:Undetermined
Publicado: Hoboken, NJ. John Wiley & Sons 2004
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Sumario:This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance. Based on the author's broad-based personal experience working with over 2,000 sales organizations, it combines organizational guidelines, sales management strategies, how-to sales tips, and career guidance for sales executives, sales managers, and salespeople alike. Incorporating proprietary research, case studies, real-world examples, and practical information, this book will revolutionize the very way sales organizations sell.