Electronic marketing : Integrating electronic resources into the marketing process

This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes case studies of companies using electronic solutions to...

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書目詳細資料
主要作者:	Reedy, Joel
格式:	圖書
語言:	Undetermined
出版:	Australia Thomson Learrning 2004
主題:	Telemarketing,Internet marketing
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Electronic marketing : Integrating electronic resources into the marketing process

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