Electronic marketing : Integrating electronic resources into the marketing process
This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes case studies of companies using electronic solutions to...
Tallennettuna:
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| Aineistotyyppi: | Kirja |
| Kieli: | Undetermined |
| Julkaistu: |
Australia
Thomson Learrning
2004
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| Aiheet: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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