Electronic marketing :

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Electronic marketing : Integrating electronic resources into the marketing process

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This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes case studies of companies using electronic solutions to...

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Библиографические подробности
Главный автор:	Reedy, Joel
Формат:	‌
Язык:	Undetermined
Опубликовано:	Australia Thomson Learrning 2004
Предметы:	Telemarketing,Internet marketing
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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