Electronic marketing : Integrating electronic resources into the marketing process
This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes case studies of companies using electronic solutions to...
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| Format: | Book |
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Australia
Thomson Learrning
2004
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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