Electronic marketing :

Electronic marketing : Integrating electronic resources into the marketing process

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This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes case studies of companies using electronic solutions to...

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Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Reedy, Joel
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: Australia Thomson Learrning 2004
Những chủ đề:
Telemarketing,Internet marketing
Các nhãn: Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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100 |a Reedy, Joel 
245 0 |a Electronic marketing : 
245 0 |b Integrating electronic resources into the marketing process 
245 0 |c Joel Reedy, Shauna Schullo 
260 |a Australia 
260 |b Thomson Learrning 
260 |c 2004 
520 |a This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes case studies of companies using electronic solutions to solve marketing and communication problems, and discussions of the advantages and disadvantages of doing business on the Internet. Chapter topics include segmenting and analyzing the target market, developing virtual storefronts, building successful websites, dealing with hackers, protecting customer privacy, and the value of repeat customers. New features in the second edition include a new preface, and a discussion of business-to-business use of the Internet. 
650 |a Telemarketing,Internet marketing 
904 |i Minh 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ 

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