Marketing of high-technology products and innovations
For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/...
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| Formatua: | Liburua |
| Hizkuntza: | Undetermined |
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Upper Saddle River, NJ.
Pearson / Prentice Hall
2005
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Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Gaia: | For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products. |
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