Marketing of high-technology products and innovations
For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/...
Zapisane w:
| 1. autor: | |
|---|---|
| Format: | Książka |
| Język: | Undetermined |
| Wydane: |
Upper Saddle River, NJ.
Pearson / Prentice Hall
2005
|
| Hasła przedmiotowe: | |
| Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Napisz pierwszy komentarz!