Marketing of high-technology products and innovations

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Marketing of high-technology products and innovations

For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/...

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Bibliografiske detaljer
Hovedforfatter:	Mohr, Jakki J.
Format:	Bog
Sprog:	Undetermined
Udgivet:	Upper Saddle River, NJ. Pearson / Prentice Hall 2005
Fag:	High technology industries Marketing
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

Marketing high technology
af: Davidow, William H.
Udgivet: (1986)

Building high-tech product companies
af: Bowen, James E.
Udgivet: (2004)

International high- technology competition
af: Scherer, F. M.
Udgivet: (1992)

High technology :
Udgivet: (1985)

Japan's High Technology Industries
Udgivet: (1984)

IT And the East: How China And India Are Altering the Future of Technology And Innovation /
af: Popkin James M
Udgivet: (2007)

Japan's high technology industries :
af: Patrick, Hugh
Udgivet: (1986)

High technology report :
Udgivet: (1984)

Analyzing Japanese high technologies :
af: Kodama, Fumio
Udgivet: (1991)

High technology Europe :
Udgivet: (1990)

France high tech
af: Autrement
Udgivet: (1985)

International high-technology competition
af: Scherer, F. M.
Udgivet: (1992)

Bí mật marketing trong thị trường high-tech :
af: Moore, Geoffrey A.
Udgivet: (2013)

Technology edge :
af: O'Nell, Gerard K.
Udgivet: (1983)

Japan's high-tech industries :
Udgivet: (1984)

An assessment of U.S. competitiveness in high technology industries
Udgivet: (1983)

Government and high technology
af: Jewkes, John
Udgivet: (1972)

High technology and the competition state : an analysis of the ureka initiative /
af: Peterson, John, 1958-
Udgivet: (1993)

Japan's High Technology Industries
Udgivet: (1983)

High tech America :
af: Markusen, Ann
Udgivet: (1986)

Managing Unproven Technology Concepts and Applications
af: Chacko, George K.
Udgivet: (2006)

Between MITI and the market :
af: Okimoto, Daniel I.
Udgivet: (1989)

Technology, innovation, and regional economic development
Udgivet: (1984)

High tech in Japan
Udgivet: (1985)

Managing High-Technology Programs and Projects, Third Edition /
af: D.Archibald Russell
Udgivet: (2003)

Managing unproven technology
af: George K. Chacko, Ph.D.
Udgivet: (2006)

Managing unproven technology
af: Chacko, George K.
Udgivet: (2006)

Japan’s high technology :
af: Talbot, Dawn E.
Udgivet: (1991)

The business of science :
af: Ramo, Simon
Udgivet: (1988)

Report of the high level group for energy technology commercialisation
Udgivet: (1981)

Innovation in marketing :
af: Levitt, Theodore
Udgivet: (1962)

Innovation, Technology, and Market Ecosystems
af: Behl, Ramesh
Udgivet: (2020)

Technology trade with the Middle East
af: Emery, James J.
Udgivet: (1986)

Cutting edge technologies :
Udgivet: (1984)

Winning in high-tech markets :
af: Morone, Joseph G.
Udgivet: (1993)

International competition in advanced technology :
Udgivet: (1983)

Technology, innovation, and regional economic development
Udgivet: (1983)

Managing high-technology programs and projects
af: Archibald, Russell Dean
Udgivet: (2003)

France high-tech
Udgivet: (1985)

Dinosaur & Co :
af: Lloyd, Tom
Udgivet: (1984)