Marketing of high-technology products and innovations

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Marketing of high-technology products and innovations

For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/...

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Bibliografski detalji
Glavni autor:	Mohr, Jakki J.
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Upper Saddle River, NJ. Pearson / Prentice Hall 2005
Teme:	High technology industries Marketing
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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