Marketing of high-technology products and innovations

QR Kod

Marketing of high-technology products and innovations

For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/...

Kaydedildi:

Detaylı Bibliyografya
Yazar:	Mohr, Jakki J.
Materyal Türü:	Kitap
Dil:	Undetermined
Baskı/Yayın Bilgisi:	Upper Saddle River, NJ. Pearson / Prentice Hall 2005
Konular:	High technology industries Marketing
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Benzer Materyaller

Marketing high technology
Yazar:: Davidow, William H.
Baskı/Yayın Bilgisi: (1986)

Building high-tech product companies
Yazar:: Bowen, James E.
Baskı/Yayın Bilgisi: (2004)

International high- technology competition
Yazar:: Scherer, F. M.
Baskı/Yayın Bilgisi: (1992)

High technology :
Baskı/Yayın Bilgisi: (1985)

Japan's High Technology Industries
Baskı/Yayın Bilgisi: (1984)

IT And the East: How China And India Are Altering the Future of Technology And Innovation /
Yazar:: Popkin James M
Baskı/Yayın Bilgisi: (2007)

Japan's high technology industries :
Yazar:: Patrick, Hugh
Baskı/Yayın Bilgisi: (1986)

High technology report :
Baskı/Yayın Bilgisi: (1984)

Analyzing Japanese high technologies :
Yazar:: Kodama, Fumio
Baskı/Yayın Bilgisi: (1991)

High technology Europe :
Baskı/Yayın Bilgisi: (1990)

France high tech
Yazar:: Autrement
Baskı/Yayın Bilgisi: (1985)

International high-technology competition
Yazar:: Scherer, F. M.
Baskı/Yayın Bilgisi: (1992)

Bí mật marketing trong thị trường high-tech :
Yazar:: Moore, Geoffrey A.
Baskı/Yayın Bilgisi: (2013)

Technology edge :
Yazar:: O'Nell, Gerard K.
Baskı/Yayın Bilgisi: (1983)

Japan's high-tech industries :
Baskı/Yayın Bilgisi: (1984)

An assessment of U.S. competitiveness in high technology industries
Baskı/Yayın Bilgisi: (1983)

Government and high technology
Yazar:: Jewkes, John
Baskı/Yayın Bilgisi: (1972)

High technology and the competition state : an analysis of the ureka initiative /
Yazar:: Peterson, John, 1958-
Baskı/Yayın Bilgisi: (1993)

Japan's High Technology Industries
Baskı/Yayın Bilgisi: (1983)

High tech America :
Yazar:: Markusen, Ann
Baskı/Yayın Bilgisi: (1986)

Managing Unproven Technology Concepts and Applications
Yazar:: Chacko, George K.
Baskı/Yayın Bilgisi: (2006)

Between MITI and the market :
Yazar:: Okimoto, Daniel I.
Baskı/Yayın Bilgisi: (1989)

Technology, innovation, and regional economic development
Baskı/Yayın Bilgisi: (1984)

High tech in Japan
Baskı/Yayın Bilgisi: (1985)

Managing High-Technology Programs and Projects, Third Edition /
Yazar:: D.Archibald Russell
Baskı/Yayın Bilgisi: (2003)

Managing unproven technology
Yazar:: George K. Chacko, Ph.D.
Baskı/Yayın Bilgisi: (2006)

Managing unproven technology
Yazar:: Chacko, George K.
Baskı/Yayın Bilgisi: (2006)

Japan’s high technology :
Yazar:: Talbot, Dawn E.
Baskı/Yayın Bilgisi: (1991)

Report of the high level group for energy technology commercialisation
Baskı/Yayın Bilgisi: (1981)

The business of science :
Yazar:: Ramo, Simon
Baskı/Yayın Bilgisi: (1988)

Innovation in marketing :
Yazar:: Levitt, Theodore
Baskı/Yayın Bilgisi: (1962)

Innovation, Technology, and Market Ecosystems
Yazar:: Behl, Ramesh
Baskı/Yayın Bilgisi: (2020)

Technology trade with the Middle East
Yazar:: Emery, James J.
Baskı/Yayın Bilgisi: (1986)

Cutting edge technologies :
Baskı/Yayın Bilgisi: (1984)

Winning in high-tech markets :
Yazar:: Morone, Joseph G.
Baskı/Yayın Bilgisi: (1993)

International competition in advanced technology :
Baskı/Yayın Bilgisi: (1983)

Technology, innovation, and regional economic development
Baskı/Yayın Bilgisi: (1983)

Managing high-technology programs and projects
Yazar:: Archibald, Russell Dean
Baskı/Yayın Bilgisi: (2003)

France high-tech
Baskı/Yayın Bilgisi: (1985)

Dinosaur & Co :
Yazar:: Lloyd, Tom
Baskı/Yayın Bilgisi: (1984)