Marketing of high-technology products and innovations

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Marketing of high-technology products and innovations

For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/...

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Dades bibliogràfiques
Autor principal:	Mohr, Jakki J.
Format:	Llibre
Idioma:	Undetermined
Publicat:	Upper Saddle River, NJ. Pearson / Prentice Hall 2005
Matèries:	High technology industries Marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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