Marketing of high-technology products and innovations
For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Upper Saddle River, NJ.
Pearson / Prentice Hall
2005
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01076nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_117113 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 620.00688 | ||
| 082 | |b M699 | ||
| 100 | |a Mohr, Jakki J. | ||
| 245 | 0 | |a Marketing of high-technology products and innovations | |
| 245 | 0 | |c Jakki Mohr, Sanjit Sengupta, Stanley Slater | |
| 260 | |a Upper Saddle River, NJ. | ||
| 260 | |b Pearson / Prentice Hall | ||
| 260 | |c 2005 | ||
| 520 | |a For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products. | ||
| 650 | |a High technology industries | ||
| 650 | |x Marketing | ||
| 904 | |i Minh | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||