Marketing of high-technology products and innovations

For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/...

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書誌詳細
第一著者: Mohr, Jakki J.
フォーマット: 図書
言語:Undetermined
出版事項: Upper Saddle River, NJ. Pearson / Prentice Hall 2005
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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