Giáo trình Marketing du lịch

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Giáo trình Marketing du lịch (Dùng trong các trường THCN)

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Tài liệu trình bày các vấn đề cơ bản trong marketing du lịch, về các hành vi khách hàng, sự phân đoạn và lựa chọn thị trường mục tiêu và các chính sách marketing chủ yếu trong công tác marketing du lịch.

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Bibliografiske detaljer
Hovedforfatter:	Đỗ, Thị Thu Hải
Format:	Bog
Sprog:	Undetermined
Udgivet:	Hà Nội Nhà xuất bản Hà Nội 2006
Fag:	Service industries,Tourism
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

Marketing du lịch
af: Trần, Ngọc Nam
Udgivet: (2000)

Giáo trình Marketing du lịch
af: Đỗ, Thị Thu Hải
Udgivet: (2006)

Giáo trình du lịch & môi trường
af: Lê, Văn Thăng
Udgivet: (2008)

Du lịch văn hóa ở Việt Nam
af: Thu Trang
Udgivet: (2001)

Nhập môn khoa học du lịch
af: Trần Đức Thanh
Udgivet: (2000)

Nhập môn khoa học du lịch
af: Trần Đức Thanh
Udgivet: (1999)

Nhập môn khoa học du lịch
af: Trần, Đức Thanh
Udgivet: (2008)

Marketing du lịch
af: Trần, Ngọc Nam
Udgivet: (2008)

Giáo trình thống kê du lịch
af: Hoàng, Oanh
Udgivet: (2005)

Marketing in travel and tourism
af: Middleton, Victor T. C.
Udgivet: (2009)

Giáo trình marketing du lịch
af: Hoàng, Văn Thành
Udgivet: (2014)

Giáo trình marketing du lịch
af: Hà, Nam Khánh Giao
Udgivet: (2011)

Du lịch cộng đồng :
af: Võ, Quế
Udgivet: (2006)

Du lịch và du lịch sinh thái
af: Thế Đạt
Udgivet: (2004)

Một số giải pháp Marketing góp phần phát triển du lịch Tiền Giang đến năm 2020 :
af: Võ, Xuân Hưởng
Udgivet: (2013)

Một số giải pháp nâng cao hiệu quả của ngành Du lịch tại Đà Nẵng trong bối cảnh đại dịch Covid-19
af: Nguyễn, Thị Kim Ánh
Udgivet: (2022)

Developing a Social Media Marketing Plan for Ngoc Mai Trading and Tourism Service Co., Ltd
af: Hoang, Thi Yen Vy
Udgivet: (2025)

Marketing South African tourism
af: George, Richard
Udgivet: (2004)

Marketing for hospitality and tourism /
af: Kotler, Philip, 1931-
Udgivet: (1999)

Services marketing /
af: Kurtz, David L., 1941-
Udgivet: (1998)

Marketing in hospitality and tourism : a consumer focus /
Udgivet: (1994)

Services marketing /
af: Zeithaml, Valarie A.
Udgivet: (1996)

Marketing for hospitality and tourism
af: Kotler, Philip
Udgivet: (2010)

Giáo trình kinh tế du lịch khách sạn
af: Đinh, Thị Thư
Udgivet: (2005)

Interactive services marketing /
af: Fisk, Raymond P.
Udgivet: (2000)

Interactive services marketing /
af: Fisk, Raymond P.
Udgivet: (2008)

Service management and marketing
af: Grönroos, Christian
Udgivet: (2015)

Giáo trình kinh tế du lịch
af: Nguyễn, Văn Đính
Udgivet: (2004)

Giáo trình kinh tế du lịch
af: Nguyễn, Văn Đính
Udgivet: (2005)

Information technology for travel and tourism /
af: Inkpen, Gary.
Udgivet: (1998)

Giáo trình marketing du lịch
af: Nguyễn, Văn Mạnh
Udgivet: (2009)

Services marketing
af: Zeithaml, Valarie A.
Udgivet: (2006)

Actual situation of human resourcer and mechaism, policy for sport tourism service in Lam Dong Province
af: Vũ, Quang Huy, et al.
Udgivet: (2023)

Marketing for hospitality and tourism /
Udgivet: (2017)

Hospitality and travel marketing /
af: Morrison, Alastair M.
Udgivet: (2002)

Thực trạng và giải pháp nâng cao chất lượng dịch vụ du lịch tại thành phố Cần Thơ :
af: Thi, Xương Tín
Udgivet: (2011)

Services marketing :
af: Hoffman, K. Douglas
Udgivet: (2006)

Contemporary services marketing management : a reader /
Udgivet: (1997)

Services marketing : integrating customer focus across the firm /
af: Zeithaml, Valarie A.
Udgivet: (2000)

Principles of services marketing
af: Palmer, Adrian
Udgivet: (2005)