Applications in basic marketing : Clippings from the Popular Business Press
The book provides a flexible and helpful set of teaching and learning materials. We have included clippings (articles) on a wide variety of topics. The clippings deal with consumer products and business products, goods and services, new developments in marketing as well as traditional issues, and la...
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| Format: | Book |
| Language: | Undetermined |
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Boston, MA.
McGraw-Hill/Irwin
2005
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Summary: | The book provides a flexible and helpful set of teaching and learning materials. We have included clippings (articles) on a wide variety of topics. The clippings deal with consumer products and business products, goods and services, new developments in marketing as well as traditional issues, and large well-known companies as well as new, small ones. They cover important issues related to marketing strategy planning for both domestic and global markets. |
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