Strategic marketing : an applied perspective

This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these steps should be...

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Detalles Bibliográficos
Autor principal: Alsem, K. J.
Formato: Libro
Lenguaje:Undetermined
Publicado: Boston McGraw-Hill 2007
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