Strategic marketing :

QRコード

Strategic marketing : an applied perspective

This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these steps should be...

保存先:

書誌詳細
第一著者:	Alsem, K. J.
フォーマット:	図書
言語:	Undetermined
出版事項:	Boston McGraw-Hill 2007
主題:	Marketing Management
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

類似資料

Strategic Marketing - An Applied Perspective /
著者:: Jan Alsem Karel
出版事項: (2007)

Strategic market management /
著者:: Aaker, David A.
出版事項: (1995)

Strategic marketing management : text and cases /
著者:: Ferrell, O. C.
出版事項: (1994)

Strategic marketing
著者:: Cravens, David W.
出版事項: (2006)

Strategic market planning :
著者:: Abel, Derek F.
出版事項: (1979)

Strategic Marketing Management
著者:: Wilson, Richard M.S.
出版事項: (2005)

Strategic market management /
著者:: Aaker, David A.
出版事項: (2005)

Strategic marketing management : eeting the global marketing challenge /
著者:: Anderson, Carol H.
出版事項: (2000)

Strategic Marketing Planning A Step-by-Step Approach (Second Edition)
著者:: Karel, Jan Alsem
出版事項: (2025)

Strategic marketing management : a means-end approach /
著者:: Parry, Mark E. 1957-
出版事項: (2002)

Strategic Marketing Issues in Emerging Markets
著者:: Adhikari, Atanu
出版事項: (2020)

Strategic Marketing Management :
著者:: Meek, Helen
出版事項: (2003)

Strategic marketing creating competitive advantage
著者:: West, Douglas C.
出版事項: (2010)

Cases in strategic marketing management /
著者:: Vincze, Julian W.
出版事項: (2000)

Strategic Market Management (Global Perspectives)
著者:: David, A. Aaker, 等
出版事項: (2023)

Cases in strategic marketing management :
著者:: Quelch, John A.
出版事項: (2001)

Strategic Innovative Marketing and Tourism
著者:: Kavoura, Androniki, 等
出版事項: (2020)

Strategic marketing analysis
著者:: Healy, Genevieve
出版事項: (2004)

Strategic Marketing. 1st ed. 2018
著者:: Tomczak, Torsten, 等
出版事項: (2020)

Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
著者:: Adhikari, Atanu, 等
出版事項: (2020)

Strategic marketing management
出版事項: (1991)

Contemporary strategic marketing
著者:: Brennan, Ross
出版事項: (2003)

Contemporary strategic marketing
出版事項: (2008)

HBR's 10 must reads on strategic marketing,
著者:: Harvard business School
出版事項: (2013)

Instructor's Manual for Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
著者:: Adhikari, Atanu, 等
出版事項: (2020)

Strategic Marketing
著者:: Andrew, Whalley
出版事項: (2025)

Strategic marketing planning
著者:: Reed, Peter
出版事項: (2007)

Strategic marketing planning
著者:: Reed, Peter
出版事項: (2007)

Marketing : a strategic approach /
著者:: McColl-Kennedy, J. R.
出版事項: (2000)

HBR's 10 must reads on strategic marketing
出版事項: (2013)

The CIM handbook of strategic marketing.
出版事項: (1998)

Strategic marketing management
著者:: Chernev, Alexander
出版事項: (2014)

Marketing chiến lược = Harvard Business Review on Strategic Marketing
著者:: Marketing chiến lược = Harvard Business Review on Strategic Marketing
出版事項: (2019)

Basic marketing management /
著者:: Dalrymple, Douglas J.
出版事項: (2000)

Strategic marketing management cases
著者:: David W. Cravens
出版事項: (1999)

Strategic marketing management cases
著者:: Cravens, David W.
出版事項: (1998)

Strategic Marketing and Innovation for Indian MSMEs. 1st ed. 2017
著者:: Srinivasan, R., 等
出版事項: (2020)

Strategic Marketing In the Customer Driven Organization
著者:: Frank, Bradley
出版事項: (2025)

Digital Marketing: Strategic Planning & Integration
著者:: Annmarie, Hanlon
出版事項: (2023)

Marketing management : text and cases /
著者:: Dalrymple, Douglas J.
出版事項: (2000)