Loyalty myths : Hyped strategies that will put you out of business-- and proven tactics that really work
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition...
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| Natura: | Libro |
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| Lingua: | Undetermined |
| Pubblicazione: |
New Jersey
John Wiley & Sons
2005
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00970nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_151725 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.8343 | ||
| 082 | |b L923 | ||
| 245 | 0 | |a Loyalty myths : | |
| 245 | 0 | |b Hyped strategies that will put you out of business-- and proven tactics that really work | |
| 245 | 0 | |c Timothy L. Keiningham ... [et al.]. | |
| 260 | |a New Jersey | ||
| 260 | |b John Wiley & Sons | ||
| 260 | |c 2005 | ||
| 520 | |a In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. | ||
| 650 | |a Customer loyalty,Lòng trung thành của khách hàng | ||
| 904 | |i Trần Linh Phương, Trọng Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||