Loyalty myths : Hyped strategies that will put you out of business-- and proven tactics that really work
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition...
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| Aineistotyyppi: | Kirja |
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| Kieli: | Undetermined |
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New Jersey
John Wiley & Sons
2005
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Samankaltaisia teoksia
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Predicting market success :
Tekijä: Passikoff, Robert
Julkaistu: (2006) -
The loyalty link :
Tekijä: McCarthy, Dennis G.
Julkaistu: (1997) -
Research on customer experience and customer loyalty in E-retailing
Tekijä: Ngo, Thi Khue Thu, et al.
Julkaistu: (2024) -
Factors affecting the loyalty of Da Nang customers to" doll eyes contact lens" brand
Tekijä: Nguyen, Tran Tram Anh
Julkaistu: (2022) -
Care packages for your customers :
Tekijä: Glanz, Barbara A.
Julkaistu: (2007)