Loyalty myths : Hyped strategies that will put you out of business-- and proven tactics that really work
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition...
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| Format: | Book |
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| Language: | Undetermined |
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New Jersey
John Wiley & Sons
2005
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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