Mười sai lầm chết người trong tiếp thị : Các dấu hiệu và giải pháp = Ten deadly marketing sins : Signs and solutions by Philip Kotler

Sách trình bày 10 sai lầm mà các công ty mắc phải trong chiến lược tiếp thị: không nhìn thấu thị trường và đáp ứng nhu cầu khách hàng, không hiểu đầy đủ khách hàng mục tiêu, không xử lý đúng đắn các mối quan hệ,......

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Hlavní autor:	Kotler, Philip
Médium:	Kniha
Jazyk:	Undetermined
Vydáno:	Hà Nội Trẻ 2007
Témata:	Marketing,Marketing,Tiếp thị,Tiếp thị Management,Customer relations,Quản lý tiếp thị,Quan hệ khách hàng
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Shrnutí:	Sách trình bày 10 sai lầm mà các công ty mắc phải trong chiến lược tiếp thị: không nhìn thấu thị trường và đáp ứng nhu cầu khách hàng, không hiểu đầy đủ khách hàng mục tiêu, không xử lý đúng đắn các mối quan hệ,...

Mười sai lầm chết người trong tiếp thị : Các dấu hiệu và giải pháp = Ten deadly marketing sins : Signs and solutions by Philip Kotler

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