Mười sai lầm chết người trong tiếp thị : Các dấu hiệu và giải pháp = Ten deadly marketing sins : Signs and solutions by Philip Kotler

Sách trình bày 10 sai lầm mà các công ty mắc phải trong chiến lược tiếp thị: không nhìn thấu thị trường và đáp ứng nhu cầu khách hàng, không hiểu đầy đủ khách hàng mục tiêu, không xử lý đúng đắn các mối quan hệ,......

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Dades bibliogràfiques
Autor principal:	Kotler, Philip
Format:	Llibre
Idioma:	Undetermined
Publicat:	Hà Nội Trẻ 2007
Matèries:	Marketing,Marketing,Tiếp thị,Tiếp thị Management,Customer relations,Quản lý tiếp thị,Quan hệ khách hàng
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Mười sai lầm chết người trong tiếp thị : Các dấu hiệu và giải pháp = Ten deadly marketing sins : Signs and solutions by Philip Kotler

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