Mười sai lầm chết người trong tiếp thị : Các dấu hiệu và giải pháp = Ten deadly marketing sins : Signs and solutions by Philip Kotler

Sách trình bày 10 sai lầm mà các công ty mắc phải trong chiến lược tiếp thị: không nhìn thấu thị trường và đáp ứng nhu cầu khách hàng, không hiểu đầy đủ khách hàng mục tiêu, không xử lý đúng đắn các mối quan hệ,......

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Bibliographic Details
Main Author:	Kotler, Philip
Format:	Book
Language:	Undetermined
Published:	Hà Nội Trẻ 2007
Subjects:	Marketing,Marketing,Tiếp thị,Tiếp thị Management,Customer relations,Quản lý tiếp thị,Quan hệ khách hàng
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ


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100			\|a Kotler, Philip
245		0	\|a Mười sai lầm chết người trong tiếp thị :
245		0	\|b Các dấu hiệu và giải pháp = Ten deadly marketing sins : Signs and solutions by Philip Kotler
245		0	\|c Philip Kotler ; Dương Thủy ( dịch )
260			\|a Hà Nội
260			\|b Trẻ
260			\|c 2007
520			\|a Sách trình bày 10 sai lầm mà các công ty mắc phải trong chiến lược tiếp thị: không nhìn thấu thị trường và đáp ứng nhu cầu khách hàng, không hiểu đầy đủ khách hàng mục tiêu, không xử lý đúng đắn các mối quan hệ,...
650			\|a Marketing,Marketing,Tiếp thị,Tiếp thị
650			\|x Management,Customer relations,Quản lý tiếp thị,Quan hệ khách hàng
904			\|i Kiều Nguyên
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Mười sai lầm chết người trong tiếp thị : Các dấu hiệu và giải pháp = Ten deadly marketing sins : Signs and solutions by Philip Kotler

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